I had the wonderful opportunity to collaborate on my third adidas campaign with the talented team at Haygarth. As someone who is passionate about fitness, it’s always a surreal experience to partner with such prominent brands. This campaign focused on promoting the new adidas Supernova trainer.

 

From an art-working standpoint, my role involved designing flagship displays for the retail environment. I worked on various elements, including window displays, large-format graphics, posters, communication cards, and informative materials for staff.

 

Creating multiple files while adhering to strict brand guidelines was a challenging task, but it was made easier by the stunning imagery provided for the campaign. Seeing the final project come to life in the store was a source of great pride for me. I feel fortunate to have collaborated with Haygarth on this project and look forward to the possibility of working together again in the future.