With the rise of E-cigarettes and the introduction of new restrictions, the market is continually seeing new product launches. One such product is ZYN, a brand of tobacco-free nicotine pouches that are becoming increasingly popular as a discreet alternative to smoking. Haygarth was engaged to develop a multidisciplinary marketing campaign aimed at promoting the product, focusing on both lifestyle usage and specific flavours.

 

In my role as an artworker, I was responsible for creating large-format key visuals. Adhering to strict brand guidelines, we produced a variety of flavour profiles using provided CGIs for both digital and print media. Lifestyle photoshoots were also incorporated to showcase the product in everyday settings.

 

The final collection of key visuals was impressive, encompassing both lifestyle and flavour elements. In addition to these visuals, we also developed printed booklets, flyers, and digital assets.