Equitone is a sub-brand that works under the umbrella of Etex. Their business centers around coloured facades designed by and for architects. They produce panels that can be transformed into any shape or size.

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Cygnus proposed a marketing strategy campaign for 3 specialised areas. Education, Healthcare and Residential. The campaign was not only centered in the UK, but also stretched across Europe covering some of their key countries. Namely France, Netherlands and Germany. Working alongside translators, a suite of assets had to be produced in English and adapted to the foreign market.

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This was one of the smaller campaigns they created for Etex, but the main focus was print posters and then relying heavy on the digital side with social animations, social statics and client web banners.