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Speedo Product Toolkits

When you combine a nice project with a great agency, you end up with something you're proud to show.

I was drafted in to help work on Speedos summer campaign, showcasing current swimwear across four different sectors. Classic (shown), Lifestyle, Swim Skills and Learn to swim. All four had the same elements throughout, but with a twist in creative.

 

My role was to create the tooklit of assets, as well as the toolkit itself that will be handed out to the end user. This will then be implemented and adapted depending on the environment they are shown in.

Shop windows, in-store POS, digital and printed materials were some of the areas i worked on for this. Working across different medias and keeping to strict brand guidelines was a nice challenge to face. Down to the great relationship I built up
with the agency, future work has already been penciled in.

Agency – Pentland: Speedo (Freelance)

Disciplines – Creative, Campaign, Strategy, Branding and Digital

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